Aldi, a German-based supermarket chain has apparently made plans to bring in fresher, organic and easy to make products to its 1,800 stores across the country, in a bid to serve its customers with better quality organic products as well as to accelerate its own growth.
As per credible sources, the supermarket chain has reportedly invested more than USD 5 billion in renovating and expanding its stores. Also, the expansion aims at delivering fresh, healthy and convenient food products to its consumers and enhancing its store count to 2,500 by the end of 2022.
Incidentally, the Star Tribune reports that Aldi currently owns 59 stores in Minnesota and plans to open more stores in Minneapolis, Virginia, Marshall and Princeton. Sources also suggest that it will have more than 70 stores in Minnesota by the end of 2019.
Aldi’s new product offering will include 90% private label products such as veggie noodles, kale and quinoa crunch burgers, kombucha, and gluten-free bagels, and other bakery products. In addition, the supermarket chain has also made plans to add more refrigerated products like hummus, guacamole, fruits and veggies snack pack and other dairy products.
As per Phil Lempert, Food Marketing Expert and Consumerologist, Aldi is evolving itself to keep up with its brand’s younger audience, who apparently are looking for high-grade fresh quality organic food products. Lempert also added that the supermarket chain has reportedly doubled its produce compared to other categories available in its store.
Jason Hart, CEO of Aldi U.S., reportedly stated that Aldi’s success and expansion has given them an opportunity to select and introduce better quality products and has also encouraged them to serve its customers with fresher food products such as salad bowls, organic meat and sliced food and veggies.
For the record, Aldi is a collaboration of two German companies, founded by Karl and Theo Albrecht, which were later separated in 1960 into Aldi North and Aldi South. Reports suggest that both the companies currently own nearly 4,000 stores globally.