Beverage giants like PepsiCo and Coca-Cola have reportedly spiked production of carbonated low-sugar drinks on account of rising demand for diet Coke and Pepsi this summer, officials stated.
Two foremost bottling partners of Pepsi and Coca-Cola have reportedly confirmed the surge in production of low-sugar colas, according to them the demand was spurred by the rapidly shifting consumer preference. The companies have never witnessed this kind of shortage for diet and low-sugar drinks, which is currently being observed across markets in the country, according to an official’s statement.
Shortage of diet versions of Coke and Pepsi have bolstered the availability of imported diet and low-sugar colas in retails stores across many parts of the country, cited credible sources.
The spokespersons for the companies confirmed the demand for diets sodas was increasing rapidly, however, refused to comment regarding the stepping up of production.
Coca-Cola India’s spokesperson said that the company’s diverse portfolio follows consumer’s tastes and preferences and will continue to suffice the rising demand for low-to-no sugar drinks in the country.
PepsiCo is observing immense growth momentum throughout its beverage portfolio, including low-sugar and diet beverages, said PepsiCo India’s spokesperson.
Reportedly, officials of two major grocery retail chains and some big restaurant chains have also confirmed the rapid growth in demand for diet drinks as compared to the supply from the companies.
A news report by Economic Times quoted Devendra Chawla, FMCG and consumer behavior expert and CEO of Spenser’s retail saying that new beverages like probiotic drinks, functional waters, and protein shakes are starting to positively impact the growth of the overall beverage category. While startups excel at launching such products, big brands need to venture into these categories and lead the trend, which requires risk-taking and innovation, added Chawla.
Furthermore, PepsiCo and Coca-Cola have both rolled out diet versions of practically all their brands like Pepsi, Coke, Sprite, and Thumbs Up in a bid to secure their revenue since consumers began moving away from high sugar beverages, reported sources.