The sale of energy drinks to children amid escalating health concerns in England has reportedly been banned by the nation’s ministers. The government is still working on how the proposed plan will be implemented and more, importantly whether the ban should cover the age group of 16-18 years, claim sources.
The primary factor that led to the decision was the high concentration of sugar and caffeine in these drinks, as they are associated with obesity, sleep issues, hyperactivity, and a series of other health issues, according to reports.
Apparently, sugar and caffeine levels in a 250 ml can of Red Bull is almost equal to a same sized cup of coffee and thrice of what is found in Coca-Cola. While Monster Energy which comes in 500 ml can consists of 160 mg of caffeine.
Industry experts state that sugar concentration is comparatively higher in energy drinks than soft drinks. Government figures support this as 65% more sugar and 60% more calories are found in energy drinks than regular soft drinks.
Theresa May, the Prime Minister of the United Kingdom, was quoted stating that the ban announcement is linked to the rising health challenges of childhood obesity in the country. Therefore, it was necessary to control the consumption of energy drinks as their cheaper rates account for increased consumption among children.
Supermarkets like Asda, Morrisons, Tesco, Aldi, and many others have already stopped selling energy drinks to youngsters. However, availability in other outlets is estimated to increase consumption in the UK by 50% more than that of other countries in Europe.
In a statement to sources, Steve Brine, the Public Health Minister, claimed that some outlets are selling four 250 ml cans for just £1. He further mentioned that the ban will be applied to drinks with more than 150 mg of caffeine per liter.
Although the ban applies only to England, countries like Scotland, Wales, and Northern Ireland are free to implement it, if their administration is interested in addressing the problem as well, claim sources.