• There are close to 50 such kitchens managed by Grab across the region

  • The company also launched GrabFood merchant network to provide tools for merchant partners

With an aim to steer developments in the robust food-delivery industry, Malaysia and Singapore based ridesharing company Grab is establishing more kitchen facilities for merchants and adding new services like analytics and procurement.

Grab, a rapidly developing and valuable startup has reserved food delivery as an integral pillar for growth as it is focusing on expanding beyond its taxi- service roots in various regions, including financial services.

The company is apparently banking on the relatively low presence of food delivery solutions across Southeast Asia and is tapping on its existing network of drivers and networks to strengthen its services.

Reportedly, last year, the company registered a growth of 5.2 times in gross merchandise value and has tripled its number of active users.

According to Lim Kell Jay, Regional Head, GrabFood, the company is in its investment stage with regards to food delivery business and will continuously aim at expanding. Food will be a major factor enhancing profit returns in the long run, he further added.

Apparently, Grab has unveiled its first cloud kitchen in Singapore under its 2020 foodservice expansion strategy, which has dine-in and takeaway options. Its launch has driven the total number of such kitchens managed by the company to 50 in the region.

For the record, GrabKitchen provides merchant-partners a platform to launch innovative food concepts and brands.

Additionally, Grab also introduced a GrabFood merchant network created to provide tools for merchant-partners. It aims at meeting the end-to-end business needs of the entity that covers marketing, finance, procurement and business management in order to expand its operations.

Go-Jek, the company’s regional rival is also experimenting with cloud kitchens across Indonesia.

Founded in 2012, Grab is Southeast Asia’s largest mobile technology firm that connects millions of people to drivers, businesses and merchants. The company is currently operating in over 271 cities across seven Southeast Asian nations.

 

Source Credits: https://business.financialpost.com/pmn/business-pmn/southeast-asias-grab-plans-deeper-push-into-food-services