Hot stamping foil market is categorized on the basis of the end user industry into advertising, packaging, pharmaceuticals, appliances and automotive. Packaging industry led the end user segment with an upsurge in cigarette & wine packaging. Automotive industry is experiencing a shift with the adoption of holographic logos on luxury and sports cars.
Hot Stamping Foil Market size is expected to witness dynamic growth during forecast period owing to its application in packaging, tobacco, pharmaceuticals and food & beverage industry. Increased research & development activities done by multinational players in developing innovative technologies and UV process will enhance hot stamping foil market.
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Rise in currency printing is a key driver for fuelling industry growth. Several manufacturing companies are spending a lot of capital on packaging to attract more customers. It is widely used for decorative purposes, label goods, enhance brand and prevents counterfeiting. This product is broadly applied on automotive components, TVs, cell phones, books, textiles, packaging, wine bottles, furniture, bank cards and bottle labels. Accelerating demand for labelling in various applications will propel the product demand.
The urge of distinguishing one’s product from other brands has elevated the demand for the technique of printing logos on their offerings, thus impelling the industry size. Upsurge in consumption of goods and services in consumers has raised the demand for prints on the products. Further, printing on greeting cards, toys, bottles, leather goods, papers and clocks will foster the hot stamping foil market.
Hot stamp foil printing is a process of lithography in which dried inks are transferred to solid surfaces in form of holograms, designs, pigmented or metallic foil on bottles, plastics, boards, garments by applying high pressure and temperature. The equipment used for transferring this prints on the solid surfaces is known as hot foil stamp printing machines. Tools used in the process are dies and foils.
Based on the types and designs, hot stamping foil market is divided into metallic, pigment and hologram. Amongst, hologram hot stamping is rapidly evolving with rising holographic prints on automobiles and on packaging goods. Numerous competitors are indulged in developing new techniques to obtain better quality of holographic effects, which will further stimulate the hot stamping foil market.
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The product is used in different industries including, automobile, cigarette & wine packaging, consumer electronics, home appliances, cosmetics, hardware, sports goods, toys and computers. Among these, cigarette packaging dominates the application segment and is anticipated to witness the same development during the forecasted years. Additionally, toothpaste box packaging is the second fastest maturing application segment.
North America hot stamping foil market is matured and is anticipated to witness a moderate growth during the estimated period. Change in food habits among people in consuming processed food over regular food has raised the need of the concerned product in food & beverage industry. Also, pharmaceutical sector will play a vital role in encouraging the market.
Europe hot stamping foil market will grow significantly owing to increase in automotive industry. Several automobile companies including Skoda, Volkswagen, Audi and Mercedes-Benz use this technique in producing their specific car logos. Surge in wine & alcohol bottle labelling will further reinforce the product demand in the region.
Asia Pacific is the fastest growing hot stamping foil market attributed to its improving economic and business conditions. China led the industry owing to the presence of substantial number of the product manufacturers. Emerging economies will fuel the industry with rise in consumption of food & beverages and medicines coupled with rising population. Moreover, increasing use of cosmetics and home appliances in the region will augment the market.
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Global hot stamping foil market is considered to be moderately consolidated and competitive in nature. Several prominent industry players who have marked their presence globally are K laser, CFC International, Kurz, Kolon, API, Washin Chemical Industry, Katani, Crown Roll Leaf, and Nakajima Metal Leaf Powder.
Companies are adopting various strategies to capture the growing hot stamping foil market which include, merger, acquisition and product launch. In 2016, Kurz developed a new technique for digital metal creative transfer process with the name, ‘DM-Liner UV Ink’. The machine produces metallic effects on papers and plastics. NXP Europe, a British digital printing company is the first company worldwide to invest in this technology.
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