After having enjoyed pathbreaking popularity for its plant-based burger, Impossible Foods Inc. is reportedly rolling out its flagship plant-based products to 777 supermarkets in Iowa, Nevada, Illinois, Indiana, and California.
This news comes after the company raised USD 500 million in the last month. Sources cite that the company is utilizing this funding to expand its footprint at stores like Jewel-Osco, Pavilions, Albertsons, Safeway, and Von.
As per sources familiar with the knowledge of the matter, Dennis Woodside, President of Impossible Foods stated that the company has received requests for its products from customers as well as retailers. The company’s present retail partners have recorded significant growth in sales of the Impossible Burger in recent times, and the firm is moving as quickly as possible to expand its liaisons with retailers across the nation, Woodside added.
As per reports, the company had instituted required work from home policies for its entire workforce who can telecommute and limited visitors in its facilities and those run by co-manufacturers. In addition, the firm had barred all work-related travel, and incorporated new disinfection and sanitizing procedures at its workplaces.
Speaking about the safety of employees, Woodside added that the company’s main priority is to safeguard customers, consumers, and employees. The company recognizes responsibility toward the welfare of the community – inclusive of the entire San Francisco Bay Area, global supplier and customer networks, as well as the billions of people who are relying on the company to produce the necessary food products when required.
It has been speculated that so far, Impossible Foods has raised USD 1.3 billion from several investors including Khosla Ventures, Horizons Ventures, Mirae Asset Global Investments, and Temasek. The company’s recently raised USD 500 funding has helped it to thrive in the current volatile market environment, claim reliable sources.