A collaboration between Van Leeuwen, a renowned ice cream manufacturer from Brooklyn, and Kraft Heinz, an American food company, has reportedly announced that a new limited-edition of mac & cheese flavored ice cream would be hitting freezers across the US this week.

According to reports, people can buy the cheesy delicious frozen delight for $12 per pint starting Wednesday, 11 a.m. ET. The new, innovative flavor combination supposedly commemorates National Macaroni & Cheese Day. Customers can purchase the ice cream from Van Leeuwen stores across the US, and also order it online while supplies last.

The makers of the ice cream elaborated that it as a cool, creamy spoonful of ice cream that provides that soothing, nostalgic sensation everyone gets from a warm cup of Kraft Macaroni & Cheese.

Emily Violett, Kraft Macaroni & Cheese Senior Associate Brand Manager, stated that everyone knows that ice cream is the best way to cool down on a hot summer day. Which is why Kraft decided to combine two of America's most iconic comfort foods, Kraft Macaroni & Cheese and ice-cream, to make a cheesy-icy delight that holds the famous flavor of Kraft’s Macaroni & Cheese.

Being massive fans of Van Leeuwen ice cream, food experts at Kraft knew that the Brooklyn-based ice cream maker would be an ideal partner for making this never-before tried ice cream flavor. Just like the Kraft Macaroni & Cheese, this new ice cream is prepared with high-quality ingredients and has no artificial flavors, preservatives, or colors, Violett added.

Van Leeuwen, founded in 2008, by brothers Ben and Pete Van Leeuwen as well as Laura O'Neill. Initially the trio was operating the Van Leeuwen business out of a yellow food truck on the streets of New York City.

Using fair trade high-end ingredients, many of which were organic, the concept was to create their own gourmet tastes such as Vegan Earl Grey Tea, Marionberry Cheesecake, Honeycomb, and now Kraft Mac & Cheese.

The firm now operates 23 stores dubbed 'scoop shops' in New York City, Los Angeles, and Houston and also sells its pints in supermarkets across the US.

Source credit: https://nypost.com/2021/07/13/van-leeuwen-and-kraft-debut-mac-and-cheese-flavored-ice-cream/