American retail company, Kroger is reportedly providing Americans, who get vaccinated at its pharmacy and clinic locations a chance at winning a cash prize of $1 million and free groceries for a year.
The move forms part of the #CommunityImmunity giveaway campaign of the Ohio-based grocery chain. The campaign intends to assist the Biden administration in the inoculation of 70% of Americans with at least one SARS-CoV-2 vaccine dose by 4th July 2021.
Further details regarding official rules, prizes, and eligibility are set to be announced in the forthcoming week. As per sources, the prizes comprise five $1 million payouts, which account for a sum of $5 million. Additional prizes include 10 free groceries-for-a-year giveaways every week for a period of five weeks, totaling a number of 50 winners.
It is to be noted that both Kroger employees as well as consumers are eligible for the giveaway. The registration for the same will be open on 3rd June 2021.
According to Rodney McMullen, the Chairman and CEO of Kroger, the faster the immunity of the community is reached, the sooner it will be possible to get back to enjoying live music, backyard barbecues, and gathering for special occasions. The company greatly appreciates President Joe Biden’s leadership and collaboration with the private sector for increasing vaccinations among the U.S population, particularly people of color and individuals under the age of 30.
McMullen also highlighted that as an employer, community partner, and grocery provider, the #CommunityImmunity giveaway represents another way the company is doing its part for helping America in recovering from the COVID-19 crisis and safely returning to normal.
As per reliable sources, Kroger is the most recent company to provide incentives for getting vaccinated. The organization followed similar moves by companies including Unilever, Budweiser, Office Depot, Sam Adams, Krispy Kreme, United Airlines, Target, White Castle, Uber and Lyft, Staples, and dating apps Plenty of Fish, Match, Badoo, Bumble, Chispa, Hinge, and BLK.