The ‘chicken sandwich war’ has taken a toll across various fast food joints worldwide. These restaurants have been trying to implement new and tasty chicken items in their menu starting with the sandwiches. With Taco Bell and Popeye’s sandwich launching new crispy chicken sandwich menu, McDonald’s has also joined the bandwagon to satisfy the taste buds of its customers with its all new chicken sandwiches.
One of the most prominent fast food joints, McDonald’s recently announced that it is testing two new chicken sandwiches in the house, the Crispy Chicken Sandwich and the Deluxe Crispy Chicken Sandwich. These are expected to go live in Houston and Knoxville and would be rolled out nationwide once confirmed.
A reliable source from the McDonald’s reportedly confirmed that the company is now testing tow new additions to its menu in the restaurants of Houston and Knoxville whilst the other regions have to be patient till the next announcement in somewhere around 2020.
It has been claimed that the chicken sandwich test commenced on 2nd of December and is likely to run through the late January next year.
Estimates claim that the ‘chicken sandwich war’ apparently began on August 19 this year with Popeye’s launch of its New Orleans-style fried chicken initiating a twitter feud with yet other fast food joint, Chick-fil-A. Following this, Popeyes sandwiches marked its return in the chicken sandwich business space with the launch of its popular chicken sandwich somewhere in early November this year.
These new menu launches across various food chains prompted the McDonald’s US franchise owners to put to priority the sales of chicken sandwich across its various joints nationally.
The National Owners Association’s board in a July letter mentioned that the decision to launch the most wanted chicken sandwich across the chain was made after the company was unable to fulfil the customer’s request of crispy chicken sandwich. Further, it stated that the new additions do not compete in the premium chicken sandwich category, either crispy or grilled.