Alarming rate of obesity and diabetes is causing governments and other entities to raise health awareness in the region.
Nestle, the leading food & beverage company, has joined forces with Dawsat, a technology-enabled services company based in Bahrain, in a bid to promote healthy living across the Arab speaking community.
Reportedly, Nestle’s latest move is a part of its efforts in improving the health of people tackling diabetes and obesity, by arranging a campaign in which the company’s healthy breakfast & snacks options are presented in a lifestyle video series hosted by Dawsat’s President and Founder, Mas Watad. One of the reasons for Nestle’s collaboration with Dawsat is the company’s requirement for Arabic voices and advanced technology to spread the message of healthy living, and Dawson is the best fit for Nestle.
Trusted sources revealed that the epidemic of diabetes and obesity taking hold over the Middle East and North African regions, is a rising concern. In fact, the region consists 9 out of 10 countries that top the obesity chart of the world.
As per the Economist Intelligence Unit, around 80% of women in Saudi Arabia and Kuwait have greater BMI (Body Mass Index) than 25 points and more than 30% of the population in Jordan, Kuwait, Saudi Arabia and UAE are considered overweight. The governments of the region have recognized this menacing health issue and are devoted towards reducing obesity and the related problems, added sources.
Nestle has roped in Mas Watad to share the significance of a healthy lifestyle with the Arab-speaking community, using the exceptional Dawsat methodology invented by Ms. Watad. The wellness & weight loss method, delivered in Arabic, is shared by Ms. Watad with the closed in-App community of viewers called Tawasul, within the Dawsat mobile application.
Reportedly, over 50,000 people have successfully lost weight by adopting the Dawsat method. Reports state that the participants have reduced their body weight by about 14% after completing the thirteen-week program held in 2018.
The campaign will launch its first installment this month that would include video clips across various social media platforms for reaching a diverse audience.