Parle-G biscuit brand owner Parle Products Pvt. Ltd., has been reported to witness an upsurge in its product sales amid the nationwide COVID-19 lockdown. The rise has been registered owing to the company’s popular cookies and value packs which have high demand amongst Indians who are stuck at home.
According to Mayank Shah, the Category Head of Parle Products, the company has recorded a far better-than-expected growth from March to May and has also witnessed the expansion of its market share by 500 basis points.
Sources claim that other players in the food industry have also performed well during the lockdown period with Parle registering one of the best times in its sales history. Parle’s rival, Britannia Industries, has also seen a 20 per cent and 28 per cent growth in sales during the months of April and May respectively.
For the uninitiated, Parle Products Pvt. Ltd., is a food products company headquartered in Mumbai, India. The company was founded in 1929 by Mohanlal Dayal Chauhan and the Chauhan family. The food firm is renowned in India for its popular biscuit brand Parle-G.
Representing Parle Products, Shah has further explained that the upsurge has been seen owing to the increase in consumption demand as people have followed the trend of buying more, and hoarding food during the period of lockdown. He has also stated that the share of biscuits as a category in the total upsurge has been fairly well as families have considered focusing on consuming more packaged items at home.
Parle’s value packs have also been helpful to on-the-move migrants for sustaining themselves during the travel. Parle-G has been remarkably popular for years together among middle-income households due to its affordable price levels.
For the record, the government had permitted Parle Products Pvt. Ltd., to kickstart its production within two days of the lockdown commencement. Accordingly, the production was resumed at several of its facilities in the upcoming weeks.