Danish brewing and beverage company Royal Unibrew A/S has reportedly completed the acquisition of Solera Beverage Group, a leading beverage importer and distributor across Sweden, Norway, and Finland. It has a solid product portfolio of imported beer, soft drinks, wine, and other beverages.
This acquisition offers a robust platform for Royal Unibrew to expand its product sales across Sweden and Norway and this aligns well with the company’s multi-beverage strategy.
The Danish brewer will deploy a sales force that will cover the Baltic Sea and the Nordic nations, making over 30 million consumers. In addition, Solera Beverage Group is a capable importer of major international beverage brands. For many years, Royal Unibrew has been establishing partnerships with solid international brand owners as a part of its business.
Solera’s acquisition will add Sweden and Norway in Royal Unibrew’s geographic presence. Also, with solid localized organizations across both countries, it will eventually establish a multi-beverage business model.
Lars Jensen, the Chief Executive Officer at Royal Unibrew, expressed his delight at announcing the acquisition of Solera Group, and looks forward to welcoming their new associates to the company.
Solera Group is a renowned distributor of spirits and wine across Finland, Sweden, and Norway which will provide Royal Unibrew a strong Nordic platform over which it can expand further into a multi-beverage market. Mr. Jensen further added that Royal Unibrew and Solera Group are strategically compatible, thus assuring strong and profitable growth in the future.
Royal Unibrew acquired Solera Group from CapMan, a private equity fund, at a stipulated value of approximately DKK 770 million on a debt-free basis.
Group CEO of Solera Beverage Group, Ole Petter Wie, reportedly commented that he is glad that Royal Unibrew has taken ownership of the Solera Group. He further added that Royal Unibrew is financially strong and with immense emphasis on growth, the future of Solera Group is brighter under this new ownership.