After having enjoyed exceptional popularity for its plant-based products, Impossible Foods Inc. is reportedly rolling its breakfast sandwich through Starbucks across the United States.

Sources cite that Impossible Food, which is renowned for its plant-based meat products, will offer its breakfast sandwich to most of its locations in America. Breakfast sandwich features savory impossible sausage combined with a cage-free egg and aged cheddar cheese and catered on artisanal ciabatta bread.

Speaking on Which, Patrick O. Brown, CEO, and Founder of Impossible Foods said that Starbucks’ commitment to add plant-based products to its menu is a new benchmark for large-scale corporations.

On the other hand, Michael Kobori, who is the Chief sustainability officer at Starbucks said that the addition of plant-based products is part of Starbuck’s sustainability initiatives and an effort to meet the increasing demand for plant-based products.

For the record, Impossible Food offers meat, dairy, and fish products from plant-based ingredients. The company currently ranks No. 49 CNBC’s 2020 Disruptor 50 list and has been backed by several celebrities like Serena Williams and Katy Perry.

Impossible Foods, which ranks No. 49 on CNBC’s Disruptor 50 list of 2020, makes dairy, meat, and fish products from its plant-based ingredients that have been supported by celebrities like Serena Williams and Katy Perry.

Meat shortage caused due to the ongoing pandemic has prompted the company to expand into over 1,000 grocery stores in several American locations including California, Indiana, Illinois, Nevada, and Iowa.

According to sources familiar with the knowledge of the matter, the company also raised USD 500 million, making its valuation at around USD 1.3 billion. Till now, the company expanded its grocery store footprint by around 18 times since March and would expand up to 50 times more by 2020.

Source Credit – https://www.cnbc.com/2020/06/23/impossible-foods-business-booms-as-demand-for-plant-based-meat-grows.html