Water softener market size is fueled by escalating demand for soft water due to the rapid industrialization & urbanization trends . The water softener industry is also anticipated to depict commendable growth on account of the increasing penetration of several multinational brands, in tandem with the product’s ability to reduce formation of scale in tanks, pipes and boilers.

How is the salt-free water softener market expected to perform over 2018-2024?

Salt-free softener systems, as a rule, do not need an electric valves as the system performs its operations as a conditioner and does not capture anything, thereby completely eliminating the need for purging minerals. The soft water produced using this system typically results in brighter laundry and also consumes significantly lesser amounts of soap. These factors are expected to catapult salt-free water softener industry in the years ahead. Moreover, powered by the extensively growing consumption of this product across the United States, the overall salt-free water softener market is expected to surpass $2 billion by 2024.

Which region is expected to depict distinguished growth in the salt-based water softener market?

The Russia salt-based water softener market of 900,000 grain is expected to witness significant growth over 2018-2024, owing to the rapidly increasing application scope of the product in the region’s industries – spanning the pharmaceutical sector to the chemical industries and refineries. One of the product’s key features of significantly improving the water quality is responsible for fulfilling an important quality requirement in these sectors, thereby driving demand further across the region. Attributing to these factors, the Russia salt-based water softener market of 900,000 grain is projected to record a CAGR of more than 7.5% over 2018-2024.

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How are the residential and commercial applications expected to contribute toward the industry growth?

Water softeners are known to help in reducing greenhouse gases and the water’s lower chlorine content while also getting rid of the odor with outstanding efficiency, which would be responsible for augmenting water softener market from the residential sector. Moreover, water appliances utilize lesser amount of energy and typically last longer by using the softener, thereby reducing the carbon footprint as well as preserving resources over longer durations, further propelling market growth.

Would the presence of large manufacturing firms benefit a particular region’s water softener market?

The presence of global manufacturing firms would be one of the primary factors that would be responsible for propelling a particular region’s water softener market growth further. For instance, the salt-free water softener market of Italy is expected to surpass $125 million by 2024, owing to the presence of a considerable number of automobile manufacturers in the region. Coupled with the strict EU industrial safety regulations regarding quality standards & clean water, Italy water softener industry is anticipated to contribute considerably to the regional expansion.

The competitive terrain of the overall water softener market is moderately consolidated. The industry boasts of participation from companies such as General Electric Company, Whirlpool, Honeywell International, 3M, and the Culligan International Company.