Growing demand for products controlling sweat and body odor is primarily driving the additives market size for deodorants & antiperspirants application.
Rapid urbanization has majorly influenced the lifestyle choices of the global population today, especially in the case of personal care. Generation Z and millennials are now becoming more aware of their personal hygiene and sanitation, which is why the demand for deodorants and antiperspirants is prolifically rising. In fact, increasing temperature levels have prompted large masses to make use of these products to pacify the body odor and control body sweat.
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Deodorants generally consist of antiseptic ingredients that eliminate the bacteria living in the armpit. Owing to their alcoholic ingredients, deodorants make the skin acidic when applied, making it less viable for bacteria to stay on. On the other hand, antiperspirants prevent armpit microorganisms from getting nutrients by blocking sweat pores. This lowers the perspiration that might seep through the skin.
It has been estimated that additives market for deodorants & antiperspirants application is speculated to exceed USD 584.09 million by the end of 2025. Presented below is a brief analysis of the product diversifications of additives being used in deodorants and antiperspirants:
Sodium bicarbonate: An excellent natural deodorant
One of the key reasons for deodorants working effectively is the inclusion of sodium bicarbonate as one of its ingredients. It is a salt generally found in mineral springs in a dissolved state. Sodium bicarbonate is a pH neutralizer and an antibacterial. It is used for eliminating underarm bacteria and neutralizing acid in body sweat.
Owing to its organicity, sodium bicarbonate has been recognized by the Food and Drug Administration (FDA) as a skin protectant. With rising awareness for using personal care products laced with organic ingredients, the demand for sodium bicarbonate-induced deodorants will witness a significant rise over the forthcoming years.
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Aluminum chlorohydrate as a key antiperspirant additive
Antiperspirants reduce the rate of sweating by blocking skin pores and compounds like aluminum chlorohydrate play a crucial role in making this happen. It is a simple aluminum salt that is recognized by the FDA and is capable of reducing underarm wetness. Not only that, the salt creates an environment that is belligerent to the survival of bacteria producing malodor, thereby reducing underarm odor. The growing prevalence of underarm hyperhidrosis and wide-scaled availability across supermarkets and pharmacies has increased the consumption of antiperspirants, which will surge the adoption of aluminum chlorohydrate in the years to come. UCSF Health suggests that although hyperhidrosis is rare, affecting just about 1% of the overall population, the condition is expected to cause embarrassment in social situation and interfere with the person’s daily activities. This is where, aluminum chlorohydrate based antiperspirants might come handy.
Additives market players are strengthening their position by establishing strategic collaborations with other key players. For instance, in May 2021, Firmenich entered a partnership with the leading B2B fragrance solution provider Essential Labs LLC. This collaboration is expected to help the company expand its portfolio of products consisting of renewable, sustainable, and natural ingredients, thereby benefitting a dynamic community of entrepreneurs not only in the U.S but also across the international borders.
Asia Pacific to lead additives market for deodorants and antiperspirants
Geographically, the Asia Pacific is speculated to exhibit significant market growth over the coming years. This growth can be credited to surging demand for deodorants and antiperspirants from an increasing working population. These people spend a significant amount of time outdoors and the hot and humid conditions across the region have increased the demand for products that can keep their bodies fresh and odorless. Moreover, growing awareness regarding the maintenance of personal hygiene will prompt the production of these products, thereby increasing the demand for its additives.
In short, increasing awareness about personal care and growing demand for organic products will have a significant impact on the overall growth of the global additives market for deodorants and antiperspirants from 2020 to 2025.
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