The feed phytogenics market is set to register tremendous gains on the back of increasing meat consumption across emerging economies. The growing use of meat and meat products is pushing the production of livestock to effectively address rising demand, creating ideal growth opportunities for the industry.

Moreover, the complete ban on the use of antibiotics in livestock, primarily in regions like Europe, will support the use of phytogenics as they are used as natural growth promoters.

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There has been a notable increase in the consumption of poultry meat and related products across the Asia Pacific, strongly supported by improving economic conditions in the region. This is making the APAC as one of the leading consumers of feed phytogenics in the world. Growing inexpensiveness of poultry farming and poultry meat in the region would predominantly outline the market outlook in the region through the analysis timeframe.

As per a report by Global Market Insights, Inc. the global Feed Phytogenics Market size exceeded USD 695 million in 2021 and is estimated to grow at over 3.5% CAGR between 2022 and 2028.

High demand for herbs and spices

The product finds extensive use in herbs and spices, which would be an important application segment for the industry to bring in revenues. Phytogenic substances from particular herbs, spices, and extracts showcase pharmacologic actions within the digestive system of animals, as shown by their spasmolytic and relaxant drugs.

There has been an increasing awareness among farmers regarding the use of natural and healthy feed to steer the production quality of farm animals, which will also support the demand for the product over time. The herbs help the farm animals in the activation of feed intake, offer anti-inflammatory, antiviral, and anti-bacterial properties, and also favor immune stimulation.

Favorable policies in North America

With respect to geographical terrain, North America feed phytogenics market will witnessed sizeable expansion due to the increasing awareness regarding the ill effects of synthetic additives. There have also been rolling bans on the use of antibiotics in livestock. Following into the footsteps of their European counterparts, North American countries have started adopting similar animal feed additive policies, which has led to the use of phytogenic additives as a substitute for antibiotics.

The use of antibiotics has been largely reduced across the U.S., although the regulations do not ban the use of prescribed or occasional antibiotics. The U.S. has also emerged as a key exporter of meat to nations like Russia, Mexico, Japan, China, South Korea, the Middle East, and Canada. High production of meat in the U.S. would supplement the demand for feed phytogenics across the region.

Enlisted below are some of the key trends likely to endorse the market growth:

• Increase in the consumption of poultry livestock across nations like South Africa, Mexico, and Brazil.
• High demand for phytogenics in ruminant feed owing to their ability to help enhance the nutritional properties of cow milk.
• Concerning products, essential oils have recorded exponential demand due to the increasing trend of incorporating natural ingredients in the global animal feed sector.  
• Rising efforts from phytogenics producers to expand their global presence and maximize profits through strategies such as partnerships, acquisitions, frequent new product launches, and mergers.

Some of the leading industry players include doTerra, DuPont Nutrition & Biosciences, Dodson & Horrell Ltd., Akay Group Ltd., Synthite Industries Ltd., and Biolandes SAS, to name a few.

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