The global freeze-dried fruits & vegetables market trends are registering a positive transit from conventional food options to healthier alternatives, thanks to the emergence of freeze-drying technology. Concerns about artificial additives, synthetic preservatives, and added sugars have been escalating, as the number of diabetic patients has increased over the last few years on a global scale. Since freeze-dried ingredients are comparatively healthier than processed food alternatives, they can have a big impact on the global food & beverage industry trends through 2027.
By 2027, the freeze-dried fruits and vegetables market size will have crossed nearly $130 billion, triggered by the rebound experienced by the fast-food industry across Asia Pacific since January 2022. Asahi Group, Nestle S.A., Ajinomoto Co., OFD Foods, Van Drunen Farms, The Kraft Heinz Company, Mercer Foods, and European Freeze Dry Ltd. are some top freeze-dried fruits & vegetable companies in the arena. Numerous industry players are seeking funding from investors to strengthen their product offerings.
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Recently, in February 2022, Waka Coffee & Tea, a start-up founded in 2018 that offers premium quality freeze-dried Arabica beans, announced that it has successfully raised nearly $725,000. Providing instant tea & coffee products without compromising the authentic taste of brewed variants, the products are expected to capture the space occupied by legacy brands in the freeze-dried coffee market.
Preference for clean label products to continue to rise during post-pandemic era
Numerous health-conscious customers are looking for processes that preserve the actual shape, color, and texture of the original fruit or vegetable, pushing U.S. freeze-dried fruits & vegetables industry. As freeze drying ensures that the nutritional value of perishables is retained to the optimal degree, consumers have been supporting the trend of preserving fruits and vegetables using this technique.
They have been finding that freeze-dried foods fulfill their need for verified, whole food servings, which are free of processed materials, artificial flavors, and synthetic ingredients. Minimal processing of these products ensures high-quality products with understandable, clean labels-- a notion that has been wide accepted since prior the COVID-19 pandemic.
According to the June 2021 survey published by the International Food Information Council (IFIC), about 63% of U.S.-based consumers said that ingredients have a moderate influence on their product purchase decision, while 64% agreed that they opted for foods with clean ingredients.
Increasing convenience food sales might ascertain a steady growth
Shifting socio-economic patterns worldwide have been positively influencing freeze-dried fruits & vegetables market outlook. According to an article published by the USDA, having children affects food choices. It reveals that households with children buy 19% more fast-food than households without children. Single-parents were also observed to purchase nearly 14% more ready-to-eat meals than other households.
During the lockdown, when individuals had to remain at home, they sought easy-to-make, nutritious mixes, strengthening freeze-dried fruits & vegetables industry forecast. They had been buying ready-to-eat and ready-to-make soups, pastas, baked goods, and other savories from online platforms. Here are some product benefits that have been attracting a growing number of clicks across websites and mobile apps:
- Retainment of original nutrients and flavor
- Simple to prepare
- Minimal loss of nutritional value
- Longer shelf life
- Minimal wastage
With changing dietary needs, innovative products to garner consumer attention
Several industry players have been offering customized solutions to cater to the unique taste preferences and nutritional needs of various segments. They have been enhancing their R&D with the aim to provide freeze dried ingredients that closely resemble the original fruit, herb, or vegetable. The final product can be easily mixed into the dish of choice, as it can be cut or ground into various shapes and sizes.
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U.S.-based B-Corp nutrition brand Kencko was established by Tomás Froes, who was diagnosed with acute gastritis, due to which he had to rely on pills for nutrition for the rest of his life. After he recovered, he realized that about nine out of ten Americans were not consuming adequate amounts of fruits and vegetables each day, and about 50% of the fruits and vegetables are wasted every year.
With the goal to change the scenario, Froes was motivated to establish Kencko, a brand in the freeze-dried fruits & vegetables market, that recently launched its first product. Kencko's instantly soluble smoothies use dehydrated organic vegetables and fruits without any additional sugar. In other words, the product offers the original content without the water. The rising inclination towards plant-based diets across the U.S. and Canada has been encouraging start-ups like Kencko to reinvent the wheel.
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