Infants are fed with formulations and baby foods rich in nutrients and certain medicines to help them in their initial growth years. However, these foods and medicines, if provided to them in their natural form, might not suit the developing taste buds of these infants.
As per research conducted on humans and animals, infants will easily accept solid food during weaning if they are accustomed to a variety of flavor profiles in earlier stages. This is the reason flavoring agents are used for enhancing the taste of these foods as well as medicines which makes it easier and pleasant for the baby to consume them.
Speaking of which, the flavors market for pharmaceutical & healthcare applications is predicted to exceed USD 1.4 billion by the end of 2026.
Growing consumption of pharmacy drugs
There has been a significant rise in the consumption of pharmacy drugs and medicines. This can be mainly due to unhealthy and stressful lifestyles which have led to people getting diagnosed with diseases like hypertension, diabetes, etc.
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When it comes to pharmacy drugs, the thing that puts off most people are their bitter taste. So pharmaceutical companies are ensuring that the tablets and liquids they produce will have flavoring agents to pacify the bitter taste of active pharmaceutical ingredients (APIs). This has emerged as a crucial attribute for the success of most drugs in the market.
One of the simplest approaches is the addition of flavoring agents like sweeteners or sugar coats which can easily mask the bitter taste of APIs as it creates a stronger perception of the sweet flavor. Also, in approaches like matrix granulation, the amount of API on the dosage surface is reduced, which limits the API amount that will dissolve in the mouth.
The emerging trend of sports nutrition
Sports performance products are witnessing innovations with unique flavors, research-based ingredients and cleaner formulations that will encourage consumers to try new products. From nutrition bars flavored with pecans to protein powders flavored with chocolate, the sports nutrition sector is filled with functional products focused on sports performance. These flavors are designed to compensate for the bitter taste of vitamin blends and the chalky taste of protein isolates.
In addition, the growing usage of social medial platforms has given rise to the fitness influencer industry. These influencers collaborate with sports nutrition companies and promote their protein shakes and nutritional bars for achieving a fit and healthy body. This has increased the demand for these nutritional products which has subsequently influenced the flavor industry for pharmaceutical and healthcare applications.
The growing demand for dietary supplements in Asia Pacific
Growing urban population in Asian countries has instilled some awareness amongst people for maintaining their fitness in these stressful times. This has encouraged people to use high-end nutritional products like protein supplements as part of their diet plans to achieve their fitness goals.
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Owing to the adoption of such a fit lifestyle coupled with growing consensus regarding the nutritional value of these products, it can be concluded that the flavors industry for pharmaceutical and healthcare applications will showcase excellent growth numbers over the coming years.
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