In the latest research report compiled by Global Market Insights Inc., high-barrier pouches market size has been projected to surpass US$2.5bn by 2024.
Flexible packaging films such as high-barrier pouches market have become ubiquitous for they boost shelf-life and keep the products’ integrity intact. High-barrier films are being highly sought-after for they help to prevent contact with carbon dioxide, oxygen and moisture and at the same time blocking UV light.
Demand for high-barrier packaging materials have become more pronounced in food & beverage, pharmaceutical, home care & personal care and pet food application portfolios.
Trends: Standup pouches
Standup pouches have become a trendy packaging film to outperform traditional packaging on the heels of upsides such as energy savings, lightweight packaging, better shelf, reduced retort time and durability.
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Fueling the trend is the innate ability of standup pouch to build better brand awareness providing more space for high resolution graphics to woo customers. Several leading companies are streamlining packaging solution with appealing features such as press-to-close zipper, thereby adding value to the product.
Some of the other notable factors that are spurring the trend are technology improvements, including reduced heating times and faster machinery speeds in retort applications. Standup pouches are here to stay and will be setting the trend across end-markets.
Growth drivers stemming from packaging foods
Expanding traction for packaging foods among Gen Z and millennial population is likely to drive the growth of high barrier pouches industry. High-barrier films have become a cost-effective way to package the products, while boosting the shelf-life at the same time.
Inclination for flexible packaging in food and beverage application is likely to be more noticeable in the next five years, with demand for baby food, dried food, snacks, and dairy products likely to surge.
Sustained demand for high-barrier pouches market in pet food application for premium brands has augured well for the industry size expansion. There has been strong inclination to treat the dry food for moisture migrating, promote and protect the brand.
Opportunities in North America and APAC
Stakeholders perceive North America high-barrier pouches market as a happy hunting ground as developed countries such as the U.S. witnesses increased traction for standup pouches. It is worth noting that food packaging and pet food application will gain momentum in the region.
Stakeholders are also likely to infuse investments in APAC with emerging economies such as India, Japan, Vietnam, and China witnessing strong demand for packaging food. Notably, retort packaging will exhibit compelling demand as frozen and canned product will gain traction in these countries.
With improved mechanical, chemical and physical attributes, high barrier pouches will continue to gain momentum across the globe, MEA and Europe will also be replete with investment as palpability for pharmaceutical and personal care products continues to soar in these regions.
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Challenge: Environmental issue
Even though high barrier pouches market business outlook looks robust, there are some of the potential challenges such as environmental concerns and decomposing issues.
Forward-looking companies are likely to infuse funds in food and beverage with trend for flexible packaging likely to be witnessed across the world. High-barrier films are expected to go mainstream on a global scale in the coming years.
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