Reports hence suggest that the global household cleaning products market size will reach a valuation of more than USD 215 billion by 2027.
The rising spread of infectious diseases and control allergens, including dust, over the years, has led to the growing consumer interest in personal and public health. Owing to this, the demand for household cleaning products is witnessing an exponential rise as they play a crucial role in safely and effectively eradicating germs, among other contaminants. They possess the ability to loosen well as remove soil from surfaces and thus attain good personal hygiene while making the homes look more healthy and pleasant.
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Household cleaning products can be formulated in different forms, including liquids, gels, powders, sheets, solids, and pads and hence have higher application for various surfaces, such as paint, plastic, porcelain, metal, glass and washable floor coverings. They are also increasingly favoured as they deliver superior performance on all surfaces and soils to ensure convenient and effective cleaning. The rising utility of household cleaners, like laundry detergents, dishwashing products, and bleaches, to cater to the escalating cleanliness and hygienic needs in the residential space will influence the market growth.
Colgate Palmolive Company, Henkel AG & Co KGaA, Procter & Gamble, Unilever, and Reckitt Benckiser are some of the well-known household cleaning product manufacturers worldwide.
Growing usage of laundry detergents
Driven by their multi-purpose cleaning benefits, laundry detergents are likely to call for higher preference among consumers in the ensuing years. The rising obligation for facilitating laundry at homes is expected to play a key role in enhancing the demand for detergents. According to estimates, an average American family does around 40 to 45 loads of laundry every month.
Apart from floor cleaning, unclogging a drain, and removing stains from upholstery and carpets, laundry detergents also seek application in cleaning the oven racks. They are also best suited for washing the exterior of cars as they easily cut through dirt and grime. This can be ascribed to the presence of enzymes in these products that help loosen the stains and ground-in dirt.
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Escalating online product sales
The rapid stride in online retail sales is anticipated to infuse a positive scenario for the household cleaning products industry. The Census Bureau of the Department of Commerce has reported that the U.S. retail e-commerce sales in Q4 of 2021 reached $218.5 billion, showing a rise of 1.7 % from Q3 of 2021. These distribution channels allow customers to pick their choice of household cleaning supplies from the comfort of their home and get access to extra low prices, easy ordering, better availability, non-taxable payments, and fast doorstep delivery.
The COVID-19 pandemic acted as a booster for the adoption of laundry detergents and household cleaners on account of stirring consumer focus on health and hygiene to limit the infection spread. The emergence of various eco-friendly cleaning products and growing emphasis on innovations by leading industry players to cater to the increasing residential needs will add positive impetus to the market development. For instance, in February 2021, Unilever Sri Lanka marked its footprint into floor cleaners and surface spray market, through Vim, a household cleaning brand in line with its commitment to help enhance the health as well as the well-being of consumers across the globe.
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