The milk protein hydrolysate market is estimated to be driven by new research and development activities being carried out on nutritional food and rising awareness regarding protein-rich diet. These days, there has been a rapid increase in the demand for baby nutrition products owing to the chaotic schedules working parents mostly have to deal with. Availability of a wide-range of baby nutrition products at an affordable price will influence consumer purchases to some extent.
As per a report by Global Market Insights, Inc. Milk protein hydrolysate Market size exceeded USD 985 million in 2020 and is estimated to grow at a CAGR of over 6.8% from 2021 to 2027.
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Mentioned below are some of the leading factors expected to positively influence the industry size in the coming times:
Use of whey protein concentrate in equine feed
Whey protein concentrate has gained considerable demand over time as they are used in equine feed as they are easily absorbed and comprises of all integral amino acids that are needed for muscle growth. It offers healthy immunity along with essential antioxidants that help the fight against various diseases. Awareness regarding availability of healthy diets and supplements for equine feed will accelerate whey protein concentrate adoption.
Evolving health consciousness in Europe
Milk protein hydrolysate businesses in Europe are expected to witness exponential growth due to its increasing use in dietary supplements and sports and nutrition industry. Rising health consciousness among people in the region due to growing cases of chronic disease like cardiovascular issues, diabetes, and liver and kidney disabilities has supplemented the use of whey protein in shakes, protein powders, and nutritional bars.
These protein products offer numerous health benefits to consumers like reducing cholesterol, enhancing digestibility, and promoting weight loss. They comprise of higher protein content when compared to plant protein hydrolysates and find use while engaging in sports and weight management activities.
Growing fitness trends and awareness of whey protein products are some of the key drivers of the market in Europe. An increasing number of youth and middle-aged people are taking part in various sports activities which has risen the demand for sports supplements across the region, supporting the development of Europe milk protein hydrolysates market.
Application in pet food products
Milk protein hydrolysate finds use in pet food products and will maintain a considerable share in the segment due to growing trend of pet humanization and high demand for superior quality pet food items.
Rise in consumer awareness regarding the benefit of offering pets proteins and nutrients has supplemented the need for healthier pet food products.
Protein-rich feed for cats and dogs enhance digestion and muscle health. Moreover, whey protein isolates in pet food extend superior acid profile, avoid incidences of infection, and improve poor muscle tone.
Shift to whey protein products without artificial flavors and sweeteners will help in pet weight management by providing sufficient proteins to keep them filling for a longer period of time.
Competitive market scenario
Protein hydrolysate brands are striving to flood the industry with unique products with an aim to increase their customer base and ensure that consumers across the globe are fortified with the right amount of nutritional products.
Industry players are entering into mergers and acquisitions to meet their expansion goals and to deliver innovative and better-quality products. For instance, in June’21, Arla Foods- a Denmark based company inked a contract with New Zealand’s Dale Farm to supply whey protein concentrate for Arla’s ingredients business arm globally, making it one of the first times the two dairy cooperatives have come together under a major supply contract.
The market for milk protein hydrolysate will see lucrative growth by 2027 as product finds wide-ranging application in animal feed, protein supplements and pet food items. New R&D activities and awareness regarding the benefits of protein products will supplement industry outlook.
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