Global Market Insights, Inc., suggests that the mussel oil market size may exceed USD 54.5 million by 2027.

With consumers steadily gravitating towards premium products and healthy food ingredients, the demand for mussel oil in the food sector could escalate over time. Whereas, growing population and an increase in consumer spending on healthcare products and supplements may stimulate mussel oil requirement by personal care product manufacturers.

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Mussel oil supplements are steadily being used as the preferred over-the-counter treatment for health issues like joint pain and inflammation. The product offers numerous health benefits and is mostly used to treat issues related to osteoarthritis, rheumatoid arthritis and similar condition. Mussels have effective mitigating nutrients that enable joints to function properly with less chronic pain.

Some key trends witnessed in the mussel oil market are:

E-commerce channel driving sales

Consumers are nowadays preferring product purchase from online channels, a trend that has specifically escalated ever since the COVID-19 pandemic. Reports indicate that the online sales channel in the mussel oil industry may register over 6.5% CAGR between 2021 and 2027. Purchase of dietary supplement is on a peak across online channels as consumers are emphasizing more on improving their immune system. Notably, the dietary supplement application holds over 50% share in the global mussel oil market.

Key application in cosmetics and personal care products

The need for maintaining healthy and glowing skin have resulted in strong demand for premium cosmetic products by consumers worldwide. Mussel oil is gaining immense application in personal care products and cosmetics owing to its myriad of benefits to hair, teeth, and nails. Omega-3 fatty acids is one of the key nutrients and minerals that is present in lipped mussels. It helps in enhancing skin hydration, oil production and minimize aging.

Estimates suggest that the mussel oil market for cosmetic and personal care might witness over 7.5% gains by 2027. While the aforementioned benefits of mussel oil in the cosmetic and personal care application could drive the supply and demand for cosmetic grade mussel oil in the coming years.

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Mounting demand in healthcare products

Changing eating habits and consumer lifestyles has led to an increase in the demand for nutrition rich products. These trends are mostly witnessed across countries in North America and Asia Pacific. In a bid to maintain skin care health and diet, consumers are searching for new healthcare products and supplements.

Drive by such factors, it is projected that the North America mussel oil market may record over 10.5% of CAGR by 2027. While fueled by rising population and expanding food industry, the Asia Pacific market may register a 3.5% CAGR over the forecasted period. Companies in the mussel oil market are focusing on strategic initiatives like acquisitions, mergers, and joint ventures to cater to rising requirement from diverse industries.

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