The non-alcoholic beer market growth will be driven by growing consumer awareness pertaining to health consequences of consuming alcohol and inclination towards adopting a healthy lifestyle. An increasing number of people quitting alcohol will positively impact the demand for alcohol-free beer to a large extent.
Globally, the harmful use of alcohol causes nearly 3 million deaths every year, this represents about 5.3% of all deaths caused by other reasons, according to a WHO report. Beyond all health-related issues, consuming alcoholic beverages significantly causes several social and economic losses to individuals and to society. In a view to reduces such incidences, the introduction of various kinds of healthy non-alcoholic beverages is expected to complement industry expansion in the upcoming years.
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According to a Global Market Insights, Inc., analysis report, global Non-Alcoholic Beer Market size exceeded USD 9.5 billion in 2019 and is estimated to register over 7.5% CAGR between 2020 and 2026. Discussed below are some key aspects of non-alcoholic beer driving industry trends.
Health complications related to alcohol consumption
Global alcohol-free beer industry will experience consumption of more than 3 billion liters in the forthcoming years. Alcohol consumption causes numerous health conditions ranging from liver disease, high blood pressure, diabetes, digestive disorders, heart disease, obesity, and others.
Reportedly, alcohol consumption is a major factor that causes more than 200 diseases and injury conditions. Growing prevalence of such diseases, along with rising incidences of several allergies related to alcohol consumption and the declining immune system of alcoholic people will create a sustainable market environment for alcohol-free beer.
Robust demand for hop-based non-alcoholic beer
The hop-based non-alcoholic beer industry will grow at over 7.5% CAGR up to 2026. Utilizing hops in beer production offers numerous benefits such as retention of foam, bitterness, aroma, hoppy flavor, and prolonged shelf life which plays a key role in enhancing bear flavor. Additionally, the inclusion of hops in beer normalizes irritability issues and sleep disorders, and balances.
Further, the product act as a versatile ingredient in alcohol-free beverage which majorly aids in balancing the sweetness of the malt, maintaining microbiological stability and imparting distinct flavors such as pinery, fruity, earthy, and floral.
Rising number of bars and restaurants in North America
North America non-alcoholic industry size is estimated to cross over US$6.4 billion by 2026. The growing trend of utilizing cocktails and mocktails as an appetizer has encouraged numerous bars and restaurants in the region to add alcohol-free beer in their servings.
Shifting food habits and the rising tendency of dining out among consumers have positively influenced mass openings of bars and restaurants in the region, which will provide tremendous growth opportunities for the industry in the coming years. Moreover, falling prices of alcohol-free beer owing to less implied taxes as compared with alcoholic beer are expected to boost product consumption in the region.
Leading manufacturers are focusing on introducing advanced techniques to enhance product quality and develop new non-alcoholic beverages in the market. Such initiatives will help these companies in expanding their product portfolio and lead the competitive industry landscape. Surging health consciousness among consumers and a substantial rise in health complications on consuming alcohol are expected to propel the demand for non-alcoholic beer in the upcoming years.
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