A study led by Global Market Insights, Inc., estimates that the proanthocyanidins market could cross USD 12 billion by the year 2026.
Proanthocyanidins possess various health benefits as well as aids in preventing chronic diseases like cancer or diabetes. Thus, more consumers are inclining towards organic and natural food products that are made out of proanthocyanidins.
The proanthocyanidins market is likely to record massive revenue gains owing to growing emphasis over preventive healthcare practices. Lately, there has been a surge in global geriatric population that requires frequent dietary supplements as well as fortified food items. Rising demand for such types of dietary items could broaden the proanthocyanidins industry landscape.
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Increasing efforts to implement a healthy dietary routine to minimize the prevalence of lifestyle-induced disorders like diabetes and heart diseases could play a vital role in fostering the demand for proanthocyanidins.
However, the oligomeric or polymeric structure and high molecular weight of procyanidins lower its absorption rate in the gut, which could further diminish the health benefits of proanthocyanidin. Moreover, it has an undesirable bitter flavor as well as exhibits low stability to heat & light, making it the least preferred material in the food & beverage sector.
Besides, the negative attributes of specific procyanidins raw materials like peanut that triggers skin allergy in some people could disrupt the proanthocyanidins market outlook.
Slated below are some of the ongoing trends boosting proanthocyanidins market size:
Superior benefits of pine bark-
Pine bark proanthocyanidins are capable of enhancing mental clarity and long-term brain health by improving brain regeneration and blood flow. It helps in curing varicose veins, associated swelling & leg pain, and hemorrhoids. Besides, pine bark extracts protect and strengthen skin collagen & elastin, which in turn, slowdowns the aging process.
Earlier in March 2017, Bremenn Botanicals, a skincare company, had introduced an antiaging neck cream made out of black tea and pine bark extracts. It could help consumers retain a youthful experience with its ability to tighten sagging skin. Reportedly, this launch helped the company expand its product portfolio as well as support the firm in catering the needs of the ever-increasing population base that demands good anti-wrinkle creams.
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Promising growth prospects in North America-
Factors like growing per capita expenditure on healthcare, increasing availability of high-value drugs and mounting healthcare awareness could play a crucial role in developing the North America proanthocyanidins market landscape.
For the record, proanthocyanidins aids in minimizing the feeling of heaviness or tingling sensation in legs caused due to severe venous insufficiency. Condensed tannins massively contribute towards lowering blood pressure in patients with hypertensive and prevent heart diseases, further favoring product demand in North America.
Adoption of lucrative business strategies-
Companies operating in the proanthocyanidins market are constantly engaging in advanced R&D activities and product launches to fulfill rising demand for healthy dietary supplements and personal care products.
Numerous industry participants are signing solid partnership deals that enables them to diversify their product lineup and offer them the benefit to utilize each other’s established distribution networks.
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