U.S. frozen bakery market is highly fragmented as many players are operating in the industry. Some prominent players working in the country are Clabber Girl Corporation, Tyson Foods, Guttenplan’s Frozen Dough, Inc., Gonnella Baking Company, Deiorios, Tasty Breads International, Wewalka, Pepperidge Farm Incorporated, Custom Foods, Inc., New York Dough Co., Johnston’s Bakery Inc., Grupo Bimbo and Flowers Foods.
The hectic work life has increased the demand for convenience food products in the United States. Ready to bake is one of the fastest-growing segments of frozen bakery market due to the drifting consumer preferences towards convenience food products. Frozen bakery products are known for their preserved taste and longer shelf life.
According to Global Market Insights, Inc., forecast, U.S. Frozen Bakery Market size is predicted to exceed US$9.3 billion by 2024.
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These are the major attributes, which creates major chunk of the demand for the frozen bakery products. Ready to bake items offer all the commercial benefits of fresh baked goods with minimal operational costs and without the inconvenience of finding space to store fresh ingredients. Ready to bake products also allow outlets the freedom to offer a range of quality bakery products with minimal labor requirements.
Rapidly growing hotel chain business in the U.S. will be a major factor fueling frozen bakery market demand over the forecast timeframe. Hotel and large-scale restaurants prefer frozen doughs as there is always need for readymade doughs which can be quickly used for preparing desired food dishes and bakery items. Additionally, growing popularity of convenience food will be fueling frozen bakery market demand during the forecast timespan. Frozen bakery food is gaining prominence among consumers due to its ease of baking and it will emerge as a prime buying factor for consumers in the coming years.
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However, Consumers are continuously looking out for improved, healthier and quicker ways to buy bread and baked food products at their convenience and price. Frozen baked products have always been targeted as the root cause for many health problems such as obesity and thus, consumers’ preferences are changing rapidly towards natural and healthier food. This poses a risk to frozen bakery demand in the U.S.
In U.S., bread recipe segment will witness the highest CAGR during the forecast period. Bread has applications in many food products, due to which, it held the largest market share in the U.S in 2017. With changing lifestyle, fast food demand is increasing swiftly. Bread is used as an integral part of many bakery items, which in turn shall fuel the frozen bakery market over the forecast period.
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Hypermarkets & supermarkets accounted for the largest market share in end-user segment of the U.S. frozen bakery market in 2017 and shall remain the market leader over the forecast period. This can be attributed to the high urban population in the country. Hotels, restaurants and caterers’ (HORECA) segment will witness highest CAGR in the U.S. frozen bakery market in the next few years. Quick service restaurants are getting popular in the U.S. owing to the fast-paced life in the country.
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