Growing propensity for healthy eating patterns and consumption of more digestive ingredients amongst people over the past few years has augmented the adoption of healthy food additives such as xanthan gum. Not just in the food & beverage sector, xanthan gum is widely used across several industries such as cosmetics, pharmaceutical, oil & gas, etc. which is anticipated to drive xanthan gum market commendably over the coming years.
Growing demand for gluten free additives is the major factor fueling the application of xanthan gum over past few years as gluten-free diet enables weight loss as it helps in reducing the consumption of excessive starch from food products. Besides, gluten free food reduces inflammation, boosts energy and improves digestion. Also, usage of xanthan gum in these food products offer fluffiness and elasticity.
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In addition, consumption of xanthan gum lowers blood sugar levels and enhances regularity, as it improves the movement of water within intestines helping in easy passage of stool. It is also used as an alternative for saliva in people suffering from dry mouth and have difficulty in swallowing.
How are the strategic initiatives by key market players operating in xanthan gum industry contributing to its growth?
Several prominent business players in xanthan gum industry are focusing on strategic initiatives and new product development in order to expand their presence in the market which is opening new growth avenues for the overall industry. Citing an instance, in 2020, a leading Switzerland based natural food additives producing company Jungbunzlauer announced the expansion of the production capacity for xanthan gum in its manufacturing facility in Austria. Apparently, this strategic move will allow the company to expand its global footprint.
The food & beverage segment amassing tremendous gains in xanthan gum market
Xanthan gum finds extensive usage in food & beverage applications. For instance, when the powdered form of xanthan gum is added to the liquid, it quickly disperses and produces a stable and gluey stable solution. Xanthan gum has superior suspending, stabilizing and thickening properties, which makes it appropriate for food & beverage preparations which is enhancing the business space significantly.
Latin America a lucrative hub for xanthan gum market
Xanthan gum is observing a heightened adoption across Latin America majorly due to the rising demand for high quality ingredients from the regional cosmetics industry. Ongoing innovation and new market trends are some of the vital factors driving the cosmetics industry which in turn is positively influencing the adoption of xanthan gum in the region. In this regard, Brazil is considered as one of the largest markets for cosmetics and a strong avenue for emerging beauty trends with shifting interest towards natural cosmetic ingredients. This will provide lucrative growth prospects for Latin America xanthan gum market in future. According to the report, the regional xanthan gum industry is estimated to observe a robust CAGR of around 4.5% through 2026.
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How will the thriving food & beverage industry in Middle East & Africa complement the regional xanthan gum market growth
Expanding food & beverage sector in Middle East & Africa is witnessing an elevated demand for xanthan gum owing to the shifting consumer preference for high-performance and economical ingredients in the sector. Besides, growing middle-class population base and increasing employed millennial consumers in the region, demand for premium and private label food products is favoring the regional xanthan gum market. Considering the above-mentioned factors, xanthan gum market in MEA is expected to register a valuation of more than $75 million by 2026.
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